Closing Date:  15 Jul, 2019

Head of Marketing

Job  | Full-time  | 

The Head of Marketing leads the Marketing operations of Queensland Ballet (QB). The main objective of the role is to create and deliver marketing and audience development strategies that will drive ticket sales and engagement with QB’s wider program offerings, build audiences and enhance QB’s profile and brand. The Head of Marketing will possess a strong track record in marketing and audience development, preferably in the performing arts sector, and have extensive experience managing small to medium scale campaigns across multiple channels.

Full Details


Strategic Development

  • Generate an integrated marketing and audience development strategy to optimise ticket sales (season and single), develop new audiences and promote QB’s brand
  • Undertake ongoing review of the strategic direction, programs and methodology of marketing strategies to vigorously support the artistic, training and education programs of Queensland Ballet.

Performance season

  • In consultation with the Director, Marketing, Corporate Partnerships and Enterprises, set box office targets and implement strategies to achieve them
  • Develop and manage the annual season ticket campaign
  • Develop and manage single ticket sales campaigns for each performance season
  • Implement longer-term strategies including cross-promotions to reach and engage new audiences
  • In partnership with the Corporate Partnerships team identify, cultivate and manage marketing, media and other industry partners partners
  • Oversee the monitoring and reporting of all ticket sales and preparation of reports as required.

Corporate Marketing

  • Develop and implement strategies to grow and enhance the profile of QB in Queensland, Australia and overseas
  • Build equity in QB’s brand with the goal of building a clear association between the brand and a beautiful, quality and engaging experience
  • Create and deliver marketing campaigns to promote QB’s other activities including education programs, community engagement projects, dance training
  • Provide advice on other brand and marketing issues as required

Audience Development

  • Conceive and implement audience development strategies that will engage QB’s existing audiences and foster loyalty with the Company
  • Conceive and implement audience development strategies that will identify potential growth opportunities amongst new and existing audiences
  • Coordinate research (internally and externally driven) of QB’s audiences, attendance and brand that will better inform marketing strategies and provide opportunities for audience growth
  • Contribute to the maintenance of QB’s database, ensuring all contact details and patron purchasing history remains current and relevant.


  • With the support of the Director, Marketing, Corporate Partnerships and Enterprises build a high performing and effective marketing team
  • As a member of the senior leadership team, contribute to the strategic planning process and the successful delivery of QB’s programs and activities in pursuit of its mission
  • Maintain excellent networks within the marketing, media and arts sectors.

Administration and Finance

  • Oversee the administration of the Marketing department through thorough and up to date files, and records relating to campaigns, ticket sales, audiences, corporate materials and research.
  • Establish and maintain annual expenditure budgets
  • Prepare marketing reports and papers as required.


Extensive senior level strategic and operational marketing experience in the arts or not-for-profit industries combined with the demonstrated ability to lead a team of marketing professionals and proven leadership skills in developing and coaching staff.
  • Proven experience in successfully developing and implementing marketing and/or audience development strategies with a sales outcome
  • Strong understanding of business environment, presenters, customers and audiences of a major performing arts company.
  • A demonstrated ability to manage projects with small budgets and tight deadlines and still provide innovative thinking.
  • Excellent oral and written communication skills, interpersonal skills, and negotiating ability.

Recreation Leave 20 working days per year (pro rata)
Personal/Carer’s Leave Ten working days per year (pro rata)
Probationary Period Six months from commencement.
Hours of Work Office hours are nominally 9.00 am to 5.00 pm, Monday to Friday but the appointee is regularly required to be available to work at events after hours and on weekends. Some inter and intrastate travel may also be required.
Salary will be negotiated with the preferred candidate. Superannuation is paid into the superannuation fund of your choice, currently at the rate of 9.5%.

Queensland Ballet provides a supportive and collaborative team environment combined with the opportunity to play an integral role in a dynamic and progressive organisation that is paving the way for the future of Ballet in Queensland.
Queensland Ballet offers all employees access to weekly dance classes and various other health and well-being initiatives.

To apply for this position please forward a covering letter, current resume and statement addressing the selection criteria via mail to:

Candice Sheldon

Head of Human Resources

Queensland Ballet

PO Box 3791 South Brisbane Qld 4101

Or via email: joinus@queenslandballet.com.au

Applications close 5pm, Monday 15 July 2019.

Referees will be sought from candidates following the interview process.

Applications received after this time may not be considered. Unsuccessful candidates will be notified via email on completion of the recruitment process.

For further information or for a confidential discussion please contact the Head of Human Resources on (07) 3013 6666. We respectfully advise that no agency applications will be considered at this time.

To reflect the diversity of the communities and people with whom we engage, we seek to hire a workforce that is both representative and diverse. With a focus on inclusion, accessibility and flexibility, we are committed to supporting you in your career with Queensland Ballet.

A clear thinker, creative with first-class research and analytical skills is key, along with strong communication and leadership skills to build robust, productive relationships at all levels of seniority both within and outside the organisation.