CinemaLive has entered into a partnership with The Australian Ballet to present ‘The Fairy Tale Series’ of ballets. Through a similar partnership, local and international audiences would already be familiar with screenings of Opera Australia’s Handa Opera on Sydney Harbour – most recently, the production ofTurandot was screened in cinemas worldwide, including the UK, Europe, Australia and New Zealand.
The Fairy Tale Series comprises three productions, two of which have already screened -The Sleeping Beauty in October andCinderella in November were screened in 500 cinemas across North America, Europe, Australia, New Zealand and Central and South America.Coppélia will be screened on 19 April next year.
David McAllister, Artistic Director of The Australian Ballet said, ‘It's exciting to take our company and performances from the stage to the big screen and to reach audiences we may not have otherwise reached. This is an incredible opportunity to showcase Australia's national ballet company’.
Increasingly, performing arts companies are growing national and international audiences through digital content distribution. The Australian Ballet and Opera Australia’s partnership with CinemaLive is a good example of how they are responding to the rising demand for digital arts content and flexible models of arts consumption, beyond the theatre.