This means the event, which won gold in the Festivals and Events category, can enter the Australian Tourism Awards.
Madama Butterfly delivered the highest attendance figures in the three years of Handa Opera on Sydney Harbour’s history. Attendances exceeded 42,500 across the 20-performance season staged at Mrs Macquaries Point.
The then Minister for Tourism, Major Events and the Arts, George Souris said in April 2014, ‘Opera Australia and Destination NSW expectMadama Butterfly alone will have driven around $20 million in new money into the NSW economy throughout its season.’
Madama Butterfly also became the most talked about of the Handa Opera on Sydney Harbour productions on social media, becoming the 4th most ‘liked’ image in Tourism Australia’s Instagram history and opening night seeing a 650 per cent increase in opening night Twitter activity on last year, according to the company.