Abercrombie & Kent partner with SSO

Abercrombie & Kent have announced a new three-year partnership with the Sydney Symphony Orchestra, with A&K becoming the sponsor of the Orchestra’s flagship Masters Series, which showcases some of the world's most exciting music and finest performers.

Abercrombie & Kent partner with SSO

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The partnership was officially launched at the Sydney Opera House with the first performance in the 2019 Abercrombie & Kent Masters Series – Bartok’s 'Concerto for Orchestra' – led by Chief Conductor and Artistic Director David Robertson.

Sydney Symphony Orchestra CEO Emma Dunch welcomed the partnership saying, “Music has the ability to transcend different cultures, to bring people together and to take us on wonderful journeys. Abercrombie & Kent’s passion for travel in the pursuit of inspiring experiences is a perfect alignment with the Sydney Symphony Orchestra, and we are proud to welcome them as our official Masters Series sponsors."

Sujata Raman, A&K’s Regional Managing Director Australia / Asia Pacific, also applauded the partnership saying, “This partnership celebrates both organisations’ passion for excellence, for providing inspiring experiences, and for transporting, literally and figuratively, audiences and guests to other worlds. Like great music, the privilege of true luxury travel allows us to be inspired by something larger than ourselves, to appreciate beauty and talent and see the world through a new lens, in a new light. We look forward to sharing the many journeys ahead with the Sydney Symphony Orchestra and its wonderful supporters.”

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