The Rise of the Donor

AMPAG, with Australia Council support, has conducted its annual sponsorship and philanthropy survey of the major performing arts companies since 2001. These surveys reveal significant changes in private giving activity over this time.

The Rise of the Donor

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The MPAs have successfully leveraged their core government investment through a mixture of long term relationships and a general broadening of the overall base of support.

Over the 15 years since the first survey of the major performing arts companies (MPAs) in 2001, total private sector revenue has increased $52.2 million or 172.6 per cent, with earnings continuing to track well ahead of CPI levels. Of the 2015 total of $82.5 million, $44.2 million (54 per cent) was received as donations, $35.6 million (43 per cent) was from corporate sponsorships and a net amount of $2.7 million (3 per cent) came from fundraising events.

Total private sector support for the companies now comprises 16 per cent of total income for the companies, with 43 per cent from performance income, 30 per cent government grants for core funding (federal and state), 4 per cent grants for specific projects/initiatives and 7 per cent other income.

While corporate sponsorship has remained largely steady in real terms, philanthropic support for the performing arts continues to demonstrate strong growth. In 2015 the MPAs reported donations from 36,255 individual donors compared to 17,422 in 2011.

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