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Closing Date:  25 Feb, 2019

Copywriter

Job  | Full Time   | 

The role is responsible for creating copy and concepts that support the delivery of compelling retail and brand campaigns to meet commercial objectives.

Full Details

Role Description

Role: Copywriter

Department: Marketing

Reports to: Director of Marketing

Employment type: Full time

Salary Annual Salary TBC

Purpose

The role is responsible for creating copy and concepts that support the delivery of compelling retail and brand campaigns to meet commercial objectives. You will be responsible for creative copy used in print executions and all digital marketing channels and have skills in writing long copy, speeches and micro copy. Your work will primarily be retail creative for our annual concert season of 70+ events directed to the Sydney Symphony’s subscribers and general audiences. You’ll work with our internal design team as well as multiple stakeholders across the organisation, including our sponsorship and philanthropy teams. The role also takes on editorial responsibilities including the commissioning of freelance writers and is responsible for the quality of editorial content across the organisation.

Key functions & Responsibilities

  • Create copy for our digital campaigns, including display banners, social ads, emails and website
  • Work with the marketing team and designers in the creation of television commercials for brand and sales campaigns
  • Create long copy pieces for subscriber and customer communications, including concert season guides and direct mail pieces
  • Work with the marketing and sales teams to ensure that customer communications are comprehensive, coherent and maximise customer understanding
  • Create and commission content for native advertising as well as other content destinations
  • Participate in ideations, providing messaging for creative concepts and deliver copy for creative concepts that meet the Symphony’s brand requirements
  • Work with production and design teams to bring concepts to fruition
  • Incorporate audience research and testing, applying discoveries to achieve maximum audience engagement and sales
  • Plan and execute A/B testing based on copy direction in order to improve engagement and conversion
  • Write speeches and presentations
  • Commission and edit in-depth articles for customer newsletters
  • Edit our annual suite of published concert guides, which feature articles on performers and works being performed
  • Write, edit and proofread, ensuring the accuracy of content that reflects the Sydney Symphony’s quality standards
  • Advise on styles and trends around serving information and content for our target audiences
  • Other duties as required

Qualifications & Experience

  • A proven track record in advertising and writing for print and digital executions
  • A knowledge of SEO, UX digital strategy and web accessibility principles
  • Demonstrable experience in writing retail and conversion focussed digital and print copy
  • Experience in collaborating with multiple stakeholders
  • High level experience in taking briefs, developing directions consistent with objectives and concept through to final execution
  • Strong project management skills and the ability to manage multiple projects simultaneously
  • A passion for working with people, the arts and an interest in classical music
  • Highest possible ethical standards in all respects of your professional life

Apply by Monday 25 February 2019 with current resume and cover letter and a folio of your writing and campaigns to Michel Maree Hryce at recruitment@sydneysymphony.com