Closing Date:  25 Feb, 2019

Associate Director, Marketing Campaigns

Job  | Full Time   | 

The role of Associate Director is responsible for the roll-out of the Sydney Symphony’s brand and retail campaigns which are designed to inspire their existing and potential customers to deepen their engagement with symphonic music and the work of the Sydney Symphony.

Full Details


Your work will primarily be retail creative for our annual concert season of 70+ events directed to the Sydney Symphony’s subscribers and general audiences. You will lead our team of event and segment marketers as well as work with our internal creative team; our online team and liaise with internal stakeholders, including our sponsorship and philanthropy teams.

Key functions & Responsibilities

  • Contribute to the development of retail strategies and associated creative briefs for every concert, ensuring these are finalised in a form ready for implementation
  • Undertake the creative development and manage the creative execution and roll-out of subscriber campaigns, including the annual subscriber renewal and acquisition campaigns
  • Undertake continuous review of opportunities to optimise concert revenues, including re-pricing of seats; upselling and cross-selling tactics and general management of the inventory
  • Track the progress of campaigns in market, using the Symphony’s data systems and agencies in order to implement responsive tactics designed to optimise customer response and yield
  • Assist the External Relations team in the development of philanthropic campaigns; sponsor servicing opportunities and communications around the Symphony’s education and community engagement programs
  • Work with our media agency to ensure the return on investment meets agreed targets
  • Work with our online marketing team to ensure that retail concepts meet financial targets
  • Work with our customer service and telemarketing teams in the planning and execution of customer acquisition and retention campaigns to meet specified targets
  • Manage our relationships with the marketing teams of our partner venues and broadcast partners to optimise all available marketing channels
  • Assist in the program of audience research, particularly around post-campaign analysis and continuous investigation of segment behaviours and incorporating results into future tactical campaigns
  • Create the annual marketing communications budget for approval
  • Ensure marketing activities are conducted within budget parameters; that spending is accurately tracked and that budget positions can always be reported
  • Contribute to strategic discussions around customer relationship management; product development for casual customers and subscribers; upselling and cross-selling activities and general trends in the culture and entertainment markets
  • Liaise closely with the online and customer service teams too ensure that customer communications are actionable and are communicated appropriately through these channels
  • Assist in the identification and investigation of new market segments or those that are underserved in our existing markets
  • Prepare regular summary reports around return on the marketing investment; creative testing and standard customer response metrics

Qualifications & Experience

  • A proven track record in entertainment and cultural marketing, especially for public events
  • Demonstrable success in delivering box-office targets
  • Demonstrable experience and success in applying data-driven retail strategies
  • Experience in working with large customer bases, with a deep understanding of CRM practices, especially as they relate to subscriber relationships
  • Major experience in strategising, planning and implementing marketing communications across all platforms, including online and digital, print, out-of-home and direct mail
  • Major experience in the processes of media planning and buying
  • Experience in directing creative processes from conception to execution
  • Experience in collaborating with multiple stakeholders and managing agency relationships
  • Strong project management skills and the ability to manage multiple projects simultaneously
  • A demonstrated ability to think both creatively and analytically
  • A passion for working with people, the arts and an interest in classical music
  • Highest possible ethical standards in all respects of your professional life

Apply by Monday 25 February 2019 with current resume and cover letter and a folio illustrating your campaigns and experience to Michel Maree Hryce at recruitment@sydneysymphony.com