Australia’s national opera company, Opera Australia, has announced the introduction of Simplified Chinese surtitles for select productions in the Joan Sutherland Theatre at the Sydney Opera House through the 2018 season.
Driving the initiative is the rapidly growing number of tickets being sold to Chinese tourists wanting to see an opera when visiting the Sydney Opera House, increasing by an impressive 113% from 2015/16 to 2016/17 summer seasons.
“The extraordinary growth in international visitors, particularly from China, has prompted this innovation, and what a fantastic opportunity it is for us to make further connections with an even wider audience,” said Opera Australia Artistic Director Lyndon Terracini. “And we are extremely excited to be launching this initiative during Chinese New Year celebrations.”
The addition of surtitles in Simplified Chinese is a significant opportunity for Opera Australia to further promote the art form to Australia’s largest international visitormarketand is expected to be a major drawcard for Chinese visitors looking to experience a cultural event at such an iconic Australian venue.
Some of the world’s most popular operas have been selected to launch the program, including Bizet’sCarmen and Verdi’sLa Traviataand Aida, all of which are known for the combination of glamorous sets and costumes, energetic choreography, hummable tunes and extraordinary voices. Along with Simplified Chinese surtitles, these productions are sure to deliver the ultimate cultural experience for Chinese visitors in Sydney.