Bold youth arts initiative - Playwave

Bold youth arts initiative - Playwave

A new initiative connecting young people to the best of Sydney’s Arts and Culture has been created by Shopfront Arts Co-op, in partnership with the City of Sydney and Sydney’s premier cultural institutions.

Playwave has just launched and it is already providing local teenagers aged 15 – 19 exclusive access to an exciting mix of theatre, dance, music, film, opera, literature and visual arts across Sydney.

According to audited research from the Advocate for Children and Young People NSW, Young People aged 15 – 19 in NSW google 'I'm bored' more than any other phrase. They also don’t connect with the words ‘arts' or 'culture', potentially missing out on experiences they’d love because they’re not perceived as ‘for them’.

Launching alongside Sydney Festival 2018, Playwave will provide young members access to discounted tickets, exclusive events, bespoke content, and curated online and in real life experiences. With the aim to foster a community of Young People to become engaged with arts and culture in Sydney, Playwave will champion equitable access and inclusion for all Young People. It will achieve this with events and experiences acting as soft entry points into the Arts for teenagers, including virtual and in real life foyer experiences, cultural launches and performance events across the city.

Playwave sign up is free and members can claim tickets to a vast range of events and experiences at discounted prices not available anywhere else.There will be multiple price point options ranging from free events to a notional $30 maximum, and exclusive monthly experiences such as digitally-led scavenger hunts across the city to explore, create and celebrate the latest events, gigs and festivals.

It is an initiative that creates a space where SYdney teens can feel that the Arts are there for them; removing barriers, enticing them with relevant and engaging experiences and creating new opportunities to connect with our artists, stories and venues.

Members receive

 Discounted and sometimes event free tickets to an exciting mix of theatre, dance, music, film, opera, festivals, literature and visual arts across Sydney.

 Exclusive experiences - bespoke experiences at events, festivals and gigs across the city for members to explore, create and celebrate our latest events, festivals or gigs.

 Online access – an exclusive web platform for Young People along with regular texts and email updates featuring special offers and original content.

 Rate & Review – Members are encouraged to review shows, events and experiences they’ve been to, plus post their own pictures at Playwave events for the chance to win free tickets to new things.

 Access to Playwave Creative, an initiative launched alongside Playwave to champion Young People’s artistic expressions and creative responses to our cultural offerings.

A schedule of upcoming events will be curated by different Young People and guest curators, making it easier for new members to discover the best in the business.

Parents

By gifting membership to Playwave to a Young Person, adults can share a range of exciting, yet affordable, new experiences.

1. Gift Premium Membership for $30 a month For the price of a standard cinema ticket, adults can gift a young adult Premium Membership to Playwave, giving them two tickets a month to exhibitions and shows, invites to exclusive events, priority access to deals, and the chance to take part in creative workshops.

2. Load Credit to a named account with Playwave’s Credit-Cruncher Rather than becoming a Premium member, adults can pre-load credit into a young person’s account, leaving them free to spend it on a wide range of shows, events and experiences.

3. Give a Playwave gift voucher. With parents worried about how much time kids are spending in front of the TV, playing games, or on their phones, Playwave gives them an easy, affordable, sociable way to experience new forms of culture.

Playwave.com.auis now live and open for 15-19 year olds to sign up to the Playwave platform.

Presenting PartnersATYP, Australian Museum, Bangarra Dance Theatre, Bell Shakespeare, Carriageworks, Campbelltown Arts Centre, Casula Powerhouse Arts Centre, Darlinghust Theatre Co, Ensemble Theatre, Ensemble Offspring, Griffin Theatre Company, Hayes Theatre Company, Museum of Contemporary Art , National Theatre of Parramatta, Performing Lines, Powerhouse Youth Theatre, Riverside Parramatta, Spark Youth Theatre, Sydney Festival, Sydney Film Festival Sydney, Symphony Orchestra, UTS (Art Gallery), Shopfront Arts Co-op Sydney Dance Company.

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